EOS Scorecard

Marketing Department

Week Ending: May 30, 2025

Overall Status

On Track

Quarter

Q2 2025

Lead Generation

520

Target: 500

4.0% above

Conversion Rate

10.5%

Target: 12%

Needs attention

Social Engagement

8.7%

Target: 8%

On track

Campaign ROI

3.2x

Target: 4.5x

Off track
# Metric Owner Target Current Week Status Notes/Barriers
1 Lead Generation Volume Emily Chen 500 520 On track New campaign performing well
2 MQL Conversion Rate James Wilson 12% 10.5% Needs attention Landing page conversion issues
3 Social Media Engagement Sophia Lee 8% 8.7% On track Viral content performance
4 Campaign ROI Marketing Team 4.5x 3.2x Off track PPC costs increased 30%
5 Content Production David Brown 12 pieces 14 pieces On track Ahead of schedule
6 Brand Awareness Score Analytics Team 75 72 Needs attention Survey results below target
7 Email Open Rate Olivia Garcia 24% 26.5% On track Improved subject line testing
On track
Needs attention
Off track

Lead Generation Trend

This Week 520 / 500
Last Week 480 / 500
Q2 Average 495 / 500

Campaign ROI Comparison

Content

4.8x

Social

3.9x

Email

3.2x

PPC

2.7x

Display

1.9x

Marketing Department Metrics Insights

Lead Generation

Tracks volume of new prospects entering the funnel

MQL Conversion

Measures effectiveness of lead nurturing efforts

Social Engagement

Indicates brand reach and audience interaction

Campaign ROI

Measures efficiency of marketing investments

EOS Compliance Checklist

Simple

One page, <15 min weekly review.

Predictable

Same metrics tracked weekly.

Actionable

Status flags drive problem-solving.

Aligned

Supports company revenue goals.

Next Steps: Review in weekly marketing meeting, address MQL conversion barriers, optimize PPC campaigns for better ROI.

EOS® Scorecard for Marketing Department | Generated on May 30, 2025